Advertise with Henry Hates Hiking

Reach hikers while they are planning what to buy, where to go, and what to bring.

Partner with a hiking creator reaching outdoor-focused audiences through trail guides, Instagram content, digital products, and an engaged email list.

38k+ hikers following
1,500+ email subscribers
45M+ content views
MTY + USA bilingual outdoor audience
Why advertise here

This is not random display advertising.

Henry Hates Hiking reaches people who are already interested in hiking, trail planning, gear, snacks, hydration, fitness, and outdoor trips. Your brand appears in a context where the audience is already thinking about the next hike.

High-intent content Trail guides, gear lists, and hiking resources reach people while they are preparing to go outside.
Creator trust The audience follows for practical, honest hiking advice — not generic influencer content.
Multi-platform exposure Campaigns can combine website placements, Instagram reels/stories, and email newsletter features.

Current sponsor examples

Brands can be featured through website placements, trail guide sponsorships, social content, and campaign activations.

Partnership packages

Choose a simple package or build a custom campaign.

Packages are designed to make it easy to test a partnership, drive traffic, and build repeated exposure with hikers.

Starter

Visibility

Best for brands that want affordable exposure and credibility on the website.

  • Partner logo placement
  • Clickable link to your site
  • Featured partners section
  • Monthly placement
From $125/month
Campaign

Launch Push

Best for product launches, events, seasonal campaigns, and outdoor experiences.

  • Website placement
  • Newsletter feature
  • 2 sponsored reels/stories
  • Custom campaign angle
From $600+
Placement options

Ways your brand can show up.

Mix and match placements depending on whether your goal is awareness, clicks, product sales, local visits, or a campaign launch.

Website

Partner badge

Your logo and link appear in a high-visibility area on a relevant page.

Trail guides

Guide sponsor

Sponsor a trail, gear checklist, route guide, or planning resource.

Social

Sponsored reel

Feature your product or offer in hiking content designed for Instagram.

Email

Newsletter feature

Get a short sponsor feature sent to engaged hiking subscribers.

Activation

On-trail campaign

Create a memorable brand moment connected to a real hike or event.

Custom

Multi-platform campaign

Combine web, email, and social into one simple campaign.

Proof of concept

Built for outdoor brands that need more than impressions.

Berry Nuts mountain activation

A sponsor activation delivered snack packs directly to hikers on the mountain, creating a real-world brand moment instead of a generic ad placement.

  • Product placed in a relevant outdoor setting
  • Natural connection between hiking and the brand
  • Social/story potential beyond the website

High-intent trail traffic

Trail guides and beginner resources attract people actively deciding what route to do, what gear to bring, and how to prepare.

  • Better context than random social ads
  • Website visitors are already in planning mode
  • Ideal for gear, snacks, hydration, fitness, and travel brands
FAQ

Common questions from advertisers.

Do you work with local businesses or only outdoor brands?

Both. Outdoor stores, gyms, physio clinics, snack brands, hydration brands, tourism companies, lodging, and local businesses near trail areas can all be a fit.

Can I sponsor a specific page or guide?

Yes. You can sponsor specific trail guides, gear resources, beginner hiking content, or campaign pages depending on your goal.

Can we test one month first?

Yes. One-month tests are available, but multi-month campaigns usually perform better because the audience sees your brand repeatedly.

What do you need from me?

Usually your logo, preferred URL, short brand description, campaign goal, target audience, and any specific product or offer you want promoted.

Start a partnership

Want your brand in front of hikers?

Send a quick note with your brand, goal, rough budget, and the type of campaign you are interested in. I’ll reply with recommended placements and next steps.

Direct email: henry@henryhateshiking.com

Advertise with HHH Reach hikers planning their next trip
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